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21 Seeds

21 Seeds, an all-natural, craft tequila brand made with real fruit infusions, came to us looking to take advantage of shorter digital feedback loops and to educate their retail consumers with more targeted messaging.
The work

Sharma Brands put together a variety of ad creative, messaging tests, landing pages, and ad campaigns to understand how buyers in different locations consume 21 Seeds. We established a partnership with ReserveBar to build a DTC business unit, resulting in a new revenue stream for the business.

The Outcome
  • Increased sell-through in retail channels
  • Acquisition by Diageo
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21 Seeds