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JUDY came to us with their very first collection of product SKUs and a vision for launch. We were asked to take JUDY’s brand dreams and bring them to life.
The work

The Sharma Brands team took over all agency management, creative production and execution across JUDY’s brand. This included website, advertising, eRetailer onboarding and management, and partnerships.

We became JUDY’s internal DTC team that managed the branding agency, paid media, creative, email, out-of-home, podcast and TV. We also completed media buys for JUDY and helped with fulfillment execution and strategy.

The Outcome
  • 8-figures in revenue during the first year
  • 6 months of inventory sold out within the first 30 days
  • JUDY won a number of awards, including Oprah’s Favorite Things
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