The Sharma Brands team took over all agency management, creative production and execution across JUDY’s brand. This included website, advertising, eRetailer onboarding and management, and partnerships.
We became JUDY’s internal DTC team that managed the branding agency, paid media, creative, email, out-of-home, podcast and TV. We also completed media buys for JUDY and helped with fulfillment execution and strategy.
- 8-figures in revenue during the first year
- 6 months of inventory sold out within the first 30 days
- JUDY won a number of awards, including Oprah’s Favorite Things