Our team proposed a content production initiative with various types of creators and influencers who excelled at storytelling on YouTube. We put together a media strategy for sourcing, testing and scaling the creators, then briefed and managed their content creation. Our team worked with Favor's media buyers to successfully execute the entire process. Twice.
- Increased daily ad spend in alignment with Favor's goals, without any loss of customer acquisition cost efficiency
- Paid media wins
- Millions of earned media impressions from creator posts