Favor
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee386a612cb5979d524626_Favor%201%20(1).jpg)
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/628f87dee7756041f762ccc0_Favor%201%20mobile.png)
THE
SITUATION
SITUATION
Favor was spending over 5-figures per day in ad spend to acquire customers in the lower funnel. They recruited us to double their spend without losing efficiency.
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee386dc33cc74441ba16a4_Favor%202.jpg)
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/628f87e3a28c6a08d24abb4b_Favor%202%20mobile.png)
The work
Our team proposed a content production initiative with various types of creators and influencers who excelled at storytelling on YouTube. We put together a media strategy for sourcing, testing and scaling the creators, then briefed and managed their content creation. Our team worked with Favor's media buyers to successfully execute the entire process. Twice.
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee3870df1bb859370e3f00_Favor%203%20(1).jpg)
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/628f87e6f829f895fa353f24_Favor%203%20mobile.png)
The Outcome
- Increased daily ad spend in alignment with Favor's goals, without any loss of customer acquisition cost efficiency
- Paid media wins
- Millions of earned media impressions from creator posts
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee386a612cb5979d524626_Favor%201%20(1).jpg)
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee3873bf75bb954be22497_Favor%204.jpg)
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee3873bf75bb954be22497_Favor%204.jpg)
visit site
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Favor