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Favor was spending over 5-figures per day in ad spend to acquire customers in the lower funnel. They recruited us to double their spend without losing efficiency.
The work

Our team proposed a content production initiative with various types of creators and influencers who excelled at storytelling on YouTube. We put together a media strategy for sourcing, testing and scaling the creators, then briefed and managed their content creation. Our team worked with Favor's media buyers to successfully execute the entire process. Twice.

The Outcome
  • Increased daily ad spend in alignment with Favor's goals, without any loss of customer acquisition cost efficiency
  • Paid media wins
  • Millions of earned media impressions from creator posts
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