Bacardi
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee389e27e6aef60e0d59ed_Bacardi%201.jpg)
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THE
SITUATION
SITUATION
Bacardi knew the future of commerce involved a direct-to-consumer strategy that could be replicable across their portfolio. They hired us to build that playbook.
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee38a3f0eb3d580392b19b_bacardi%202.jpg)
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62a7b266253466238d15f93b_bacardi%202%20mobile.png)
The work
We worked with Bacardi’s executive team to launch a new brand in the UK under the Bacardi umbrella. Our team created the brand’s identity, produced photo and video content, developed a media buying strategy and coordinated a full brand launch.
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee38a9c33cc79469ba18bc_bacardi%203.jpg)
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62a7b26ee83f51ae3f88665d_bacardi%203%20mobile.png)
The Outcome
- A strategic playbook for Bacardi’s brand portfolio
- A roadmap for continued growth
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee389e27e6aef60e0d59ed_Bacardi%201.jpg)
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee38af7fea4e2b63040162_bacardi%204.jpg)
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee38af7fea4e2b63040162_bacardi%204.jpg)
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee38b2f0eb3d124192b22f_bacardi%205.jpg)
![](https://assets-global.website-files.com/6256e6c3b9a2399f18464dd1/62ee38b2f0eb3d124192b22f_bacardi%205.jpg)
visit site
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Bacardi